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What is SEO?

What is SEO and how does it work - explained

  • To put it simply search engine optimization is the process of optimizing your website to maximize organic traffic from search engines such as Google, YouTube, Bing, and Yahoo.

  • When a website is properly optimized it not only brings more organic traffic, it brings more relevant traffic to your website.

  • Meaning a higher rate of conversions.

  • There are potential customers searching for your services on search engines.

  • Google alone has roughly 40,000 search queries executed every second. Which translates to roughly 3.5 billion searches every day. Let that number sink in for a moment - you want exposure to these people.

  • Specifically, you want exposure to the people using your companies relevant keywords of the services/products you offer. 

  • You can do this by having a sound SEO strategy that is solely focused on your companies services.

  • SEO comes in many different shapes and sizes - for example:

    • Local Search SEO 

    • Technical SEO

    • Off-page SEO

    • On-Page 

  • Follow this if you are interested in how local search works with Google for a brief overview.

The best analogy of how SEO works

Did you know?

  • ·82% of local searchers follow up offline via an in-store visit, phone call or purchase (TMP/ComScore

  • 74% of internet users perform local searches (Kelsey Group)

  • 61% of local searches result in purchases (TMP/ComScore)

  • Imagine a hallway that is infinite in length. With doors on both walls of this infinite hallway, every few feet going the length of this infinite hallway.

  • Each one of these doors represents a keyword - essentially every spoken word is a keyword. Like I said this hallway is infinite.

  • When someone uses a search engine, the search engine moves at unimaginable speed(s) to a door in this hallway that is relevant to the words used in the end-users search query.

  • The search engines then go into that door and sift through everything that is in there - returning only what the search engine believes to be the most relevant website(s).

  • The search engine then serves a list of URLs. Ranked from most relevant to least relevant. Using PageRank to order it's ranking. 

  •  This is where SEO lives. SEO professionals use specific strategies and techniques to make your website the most relevant for specific keywords & content pertinent to your company. Thus allowing for more online exposure and organic traffic to potential customers. 


If you still have questions about Search Engine Optimization and what kind of value it can have with your business. Visit our, Why Choose Us page to further understand what Rochester Minnesota SEO can do for you or contact us to set up a free 1-hour consultation to discuss further.

What is an SEO Company?

An SEO company offers search engine optimization services to businesses to help them improve their visibility online. Search engine optimization is the process of making changes to your website design and content to make your site more attractive to the search engines. The better optimized your site is for search engines like Google, the more likely your site will be to rank on the first page of the search engine results for keywords and phrases that are relevant to your business or product/service offering. Use our FREE SEO Audit tool to gain insight into how your website is currently performing. 


Essentially proper Search Engine Optimization is making your website and all of its content easily "readable" to search engines so in turn, the search engines return a relevant response to the end-user. There are specific skills, tools, and knowledge that SEO professionals have to make this process possible. SEO experts will also provide measurable results via data & analytics. Showing various metrics and trends of your website. If you are interested where your websites current SEO health is, use our FREE SEO Audit tool. It will provide you with a snapshot of valuable information to make your site more efficient. 

Organic SEO and Organic SEO Services

Proper execution is critical to retain performance. Search engines have increasingly placed more emphasis – and higher rankings – on websites that offer high-quality, user-friendly experiences. That means it’s essential for today’s businesses to have a solid online presence. A solid online presence starts with technical SEO. Interested in how your website is currently optimized for search? Use our FREE SEO Audit tool. You will receive a report within minutes that you can begin to use immediately on making your site more efficient.


Our technical SEO methods provide the foundation for dominating online presence and digital marketing success. It’s not glamorous work, but just like every home needs a good foundation, every website needs a strong underlying basis of technical SEO. Turning attention to these fundamental details that boost a site’s performance is the key to helping your site rank above and beyond your competitors. 

Organic SEO Consultant

Are you looking for a broad reach spanning several states or does your company require a little more finesse and are looking to dominate your local market? Either way, it all starts with having a solid technical SEO strategy. Although we specialize in local search optimization, specifically in Rochester, MN local search. We also provide SEO services to companies in need of a broader reach. 


Our proven SEO services cover a variety of optimization efforts that get us excited and most people don't even know exist.  Our SEO professionals understand the nuances of the ever-changing and updating world of technical SEO.  We strive to deliver the maximum results for your budget.  Affordable SEO services that only RMS can deliver, trust us to take your websites exposure to the next level.


When working with Rochester MN SEO (RMS). We take pride looking meticulously into the details of your companies online presence. Taking an in-depth look and your website's technical profile. Gaining insights into the performance of your site while identifying opportunities for improvement. All of which can be monitored by management/owners through the use of Google Analytics and Google Search Console. By having access to these tools together we can better understand your websites:



  • ·       crawl rate/performance 

  • ·       sitemap structure 

  • ·       mobile performance

  • ·       duplicate content

  • ·       alt-text optimization 

  • ·       internal link structure

  • ·       external link structure

  • ·       accessibility

  • ·       redirects

  • ·       site speed

  • ·       overall site architecture

  • ·       analytics



We can help with website migrations and all of the important details that must take place when moving platforms or redesigning an already existing website/online presence. Develop strategies to increase websites speed optimization. Let's face it - no one wants to wait for a slow loading website. Identify and implement relevant structured data markup to your existing site. These relatively small lines of code are paramount in helping to define your websites content to the major search indexes. In turn, increasing your online exposure and helping drive more relevant traffic to your website. 


We also take a look at what your competitors are doing and what your competitor's online presence looks like. We look to expose potential opportunities to benefit your online exposure. Ultimately driving more relevant traffic to your website. Image optimization and a full back-link analysis are all contributing factors in regards to a companies Technical SEO strategy. 

How Local SEO is Different from Technical SEO Practices

Location, location, location! When Google rolled out the Pigeon update in late July of 2014 followed by Google Possum local search algorithm update in early September of 2016. The local search game changed drastically. The updates focused on providing on more accurate local search results. It can be argued, however, the Possum update is based on 7 known factors since the rollout of these algorithm updates:


  1. Physical Location of the user.

  2. Google My Business (GMB) setup.

  3. The symmetry of all NAP Citations. 

  4. Keyword variation. 

  5. Location of business.

  6. Flexibility on business location in regards to city limits. 

  7. Two new overall algorithms for local results

    • Local Maps (Google Maps).

    • Organic Listings (Google Search).


Understanding the local search market and how algorithm changes like these can impact businesses like yours in the Rochester, MN area. It is what we live for. There are an infinite amount of variables, updates, revisions that are constantly happening in the Local Search realm - it would be ridiculous to expect a business owner in Rochester to stay on top of them all and then make the necessary adjustments to your online presence while running and managing your business. We stay up to date on local search changes and adapt our strategies accordingly.


There is no magic formula. There are no instant rankings (unless you use questionable tactics). Instead, we work with you to deliver a proven process and long-term strategy that will consistently build your digital presence. Ultimately, providing you with more relevant organic traffic. With the #1 overall goal of ranking on page 1 for your respective keywords.


To provide further insight into what, Local Search is. Wikipedia defines local search as, 


"Local search is the use of specialized Internet search engines that allow users to submit geographically constrained searches against a structured database of local business listings. Typical local search queries include not only information about "what" the site visitor is searching for (such as keywords, a business category, or the name of a consumer product) but also "where" information, such as a street address, city name, postal code, or geographic coordinates like latitude and longitude. Examples of local searches include "Hong Kong hotels", "Manhattan restaurants", and "Dublin car rental". Local searches exhibit explicit or implicit local intent.[1] A search that includes a location modifier, such as "Bellevue, WA" or "14th arrondissement", is an explicit local search. A search that references a product or service that is typically consumed locally, such as "restaurant" or "nail salon", is an implicit local search."


Reference: Local search (Internet). (2018, September 22). Retrieved November 29, 2018, from


A more technical response in answering, what local search is. Wikipedia provides another explanation for Local Search referencing mathematical and statistical problems, solutions and equations,


"In computer science, local search is a heuristic method for solving computationally hard optimization problems. Local search can be used on problems that can be formulated as finding a solution maximizing a criterion among a number of candidate solutions. Local search algorithms move from solution to solution in the space of candidate solutions (the search space) by applying local changes, until a solution deemed optimal is found or a time bound is elapsed. Local search algorithms are widely applied to numerous hard computational problems, including problems from computer science (particularly artificial intelligence), mathematics, operations research, engineering, and bioinformatics. Examples of local search algorithms are WalkSAT, the 2-opt algorithm for the Traveling Salesman Problem and the Metropolis-Hastings algorithm."


Reference: Local search (optimization). (2018, November 27). Retrieved November 29, 2018, from

Local SEO Services 

We are passionate about SEO and helping companies of all shapes and sizes gain better exposure to their potential customer base. Along with educating our clients about what SEO is. We are equally passionate about local search specifically to the Rochester, MN area. There are many SEO firms available to companies. However, what makes RMS unique is we specialize in Local Search Engine Optimization for the Rochester, MN area. With major organizations like the Mayo Clinic and IBM in Rochester, MN to smaller but iconic Rochester companies like Canadian Honker Restaurant or Pannekoeken to developing start-ups. There is a unique blend of businesses in the rapidly expanding Rochester, MN area. Because of this, there is what we believe to be a vast opportunity to develop Rochester, MN-based companies local SEO strategies to present each respective company to potential relevant customers within the Rochester, MN area. 


Local Optimization, Content Creation, Landing Pages, Google My Business, Reputation Management, Local Citations, Paid Advertising or PPC, Schema Markup, Web Analytic Integration and more. Is what goes into your SEO development when working with Rochester MN SEO. What we do is design an SEO strategy specific to your business's needs and to its respective services/keywords. We then develop an ultra-focused local search strategy specific to the Rochester, MN location. Using the above-mentioned criteria. Use our FREE SEO audit tool to gain valuable insight on where to focus your SEO attention first.


What makes this SEO service unique is we are also a Rochester, MN-based firm with ten plus years of Search Engine Optimization experience as well as have physically lived and currently reside in the Rochester, MN area for over a decade. Having a deep understanding of how our community operates gives us a competitive advantage when designing a Local Search Optimization strategy to the Rochester, MN area. 


Look at our portfolio to see for yourself the value RMS can bring to your company. Transparency is a cornerstone to our business model. Because of this rhetoric, we chose to showcase all of our clients for everyone to see, including prospective clients. See whom we have had the pleasure to have worked with and what we have done for them. 

Organic SEO
Local Search SEO
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